If you are confused about having a mobile website or mobile app for your business, then have a look at reasons, which shows that apps are better.

The number of mobile app users is growing at a rapid pace than mobile website users and today, more and more businesses are planning to invest in smartphone apps. This is because of the fact that websites are not sufficient to grow business. Many entrepreneurs, including small business owners you interact with in your daily life have their exclusive mobile app with the motive to offer pleasant user experience. With the growing demand for apps, mobile app development is gaining huge momentum. On the other hand, there are still numerous business owners who are not sure about having an app for their businesses and this is mainly because they are unaware of its advantages.

Listed below are some reasons which shows mobile apps are better than websites

Boost interest

When you have a well-developed app for your business, then you are at a higher chance to showcase your products as well as services to your esteemed customers in a streamlined manner. In addition, by updating the content on a regular basis, you are telling them about the arrival of any new product or service. This way you can generate interest among them, allowing them to check your app on a regular basis and when it comes to web presence then this is a little difficult task to accomplish.

Mobile device features can be incorporated

Apps can use features of a mobile phone such as GPS, camera, contacts, accelerometer and many more and with the inclusion of these features within an app, you are at a higher chance to make the user experience fun and interactive. On the other hand, websites cannot access all the features of a device in a proper manner.

Offer new branding experience

There is no denying that a mobile app is different from a website and it gives you the chance to offer an amazing branding experience. In other words, company can experiment with new branding styles for their smartphone app, which can play a vital role in attracting customers.

Smooth business process

With great apps, you as a business owner can offer instant support as well as information to customers at the right time. In addition, apps can make communication between employees, bosses and customers easier and quicker. This makes business process more efficient, which leads to better productivity. Whereas, for websites there is a need of logging for key information of a specific user, which is time consuming.

Apps are faster

By investing in mobile application development, you can perform actions much faster and quicker in comparison to a site. It is said that apps store data on devices, whereas sites use web servers. Due to this, data retrieval can happen smoothly in mobile apps.


By witnessing all the above mentioned reasons, it can be said that investing money in app development is a great way to increase operational efficiency and get higher conversions. So, if you are looking forward to make a leap into an entrepreneurship or already engaged in running a startup, you should not forget that in order to compete with others in the market, there is a need to adopt strong presence on mobile devices, which can be accomplished through a highly robust app.  

Appinventiv is a world class mobile app development company that claims to offer qualitative mobile apps at competitive rates. You should contact the company for best in class app development services.