With the availability of a wide range of mobile apps in the app stores, users can easily find the functional as well as well-designed app. According to a recent report, users have never been highly interested in exploring as well as using apps that they have downloaded. Today, 70% of audience spend an average of 81 minutes a day on mobile apps. Due to this, the demand for mobile app development companies is increasing at a rapid pace.

On the other hand, if you are the one who is looking forward to develop an app in the current marketplace, then it is difficult to get more downloads. It is believed that developing a highly functional app doesn’t necessarily mean that it will increase the number of downloads. However, companies like Appinventiv believe that driving app downloads requires effective promotion and also optimization.

How to get more downloads for your app?

Listed below are some fruitful tips which will help you in increasing the number of downloads:

Great description

There is no denying that most of the people check the description before making the download. Hence, it is important for you to make sure that the description is informative and short. This is because people  don’t read long descriptions and immediately move onto another app.


If you are looking to acquire a decent amount of downloads, then a good rule of thumb is to update the screenshots at the time of pushing a new update or feature. For example, if the new update includes revamp of the UX, it is also a good idea to get enhanced screenshots.

Consider keywords

Use of keywords applies to the title and the app description. You need to do good research on keywords. Apart from this, make sure that your chosen keywords are relevant to your app. This is one of the most important factors, which numerous mobile app development companies consider.

Encourage reviews

Positive reviews from your mobile app users declares it a valuable product. This also says that it provides a great user experience. In other words, these testimonials tell all other users that this app is worth downloading.

Update and upgrade

In order to provide best user experience and maintain your app ranking, implement regular updates. It is said that consistent and frequent upgrades indicate that your brand is improving. In addition, it will also show that the brand is dedicated to offer a delightful user-experience. Due to this, you will be able to make your app go viral.

Social integration

You should not forget that your users on social media. By effectively promoting your app in the online communities they are active in and by creating meaningful content, you can encourage downloads. Make optimum utilization of social media platforms by displaying the benefits and features your app includes.

Simple design elements

The icon should be the indicative of what the app encompasses without being very complicated. There is no need to do anything too flashy in such a small screen. Instead, pay attention to a simple icon to attain a greater number of downloads. Talking about the design of your app, attention should be on visuals and easy-to-use interface.

Wrapping up

As per a renowned mobile app development company, increasing downloads of your app demands extensive research, maintenance as well as tactical strategies. If you are looking forward to apply the aforesaid tips, use them collaboratively.